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Resources

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Influencer Culture in the Digital Age:
Resources for and by Girls and Young Women

This toolkit provides age focused insights on girls’ opinions and experiences of influencer culture, with practical recommendations for girls, parents, and educators to navigate the still emerging phenomena.

Influencer Culture in the Digital Age:
Activities and Resources for Positive Change

These activities have been designed to support girls to address and engage with the opportunities
and challenges arising from ‘influencer culture’ online in an open and supportive environment.

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Influencer Culture in the Digital Age:
Diary

A printable diary to support girls to reflect and engage with healthy habits.

Publications

Keep visiting this page for more links as new research and projects come out!

Muir, R., Setty, E. and Macpherson, R. (2026) ‘You have to understand that they don’t understand’: Girl’s perceptions of adult support for navigating influencer culture” Children and Society doi: https://doi.org/10.1111/chso.70054

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Setty, E., Muir, R. and Macpherson, R. (2025) ‘Influence’ in the (Post-)Digital Age: Girls’ Experiences of Online Influencer Culture’, New Media and Society doi: https://doi.org/10.1177/14614448251392918​

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Coming Soon

Muir, R. and Setty, E. (2026) ‘In-Situ Co-Reflexivity: A Gender Transformative Framework for Influencer Culture’ 

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